Who We Are
We are a market research firm specializing in delivering data-driven insights that support strategic decision-making, brand positioning, and product innovation. Our work spans quantitative and qualitative research, ethnographic studies, mystery shopping, and market sizing, all tailored to the needs of businesses, institutions, and public-sector partners.
Since 2010, we’ve carried out impactful research across Jordan, Saudi Arabia, the United Arab Emirates, Palestine, Lebanon, Syria, Iraq, Yemen, and Egypt, supported by a network of over 8,500 trained researchers embedded in the markets we serve. This local presence enables us to deliver nuanced insights and deep market understanding across diverse consumer landscapes. We collaborate with leading organizations across government, finance, healthcare, and other key sectors, serving clients such as Bank al Etihad, the National Bank in Palestine, Dubai Culture, Tawuniya, and other regional and international institutions.
Our portfolio reflects success across key areas including customer behavior, brand awareness, perception analysis, and strategic marketing insights. With a strong foundation in both methodology and local context, we bring clarity to complex markets—enabling our clients to grow with confidence, precision, and purpose.
Dr. Abdul Malik Jaber
Chairman
Rana samara
Managing Director and Co-Founder
anas al masri
Technical Director and Co-Founder
Majd masannat
Project Management Unit Manager
majd haddad
Senior Technical Delivery Unit Manager
Valeria Strusi
Research Manager
Farah Mawla
Strategic Growth and Business Development Advisor
Gianmarco Meta
Senior Research Associate
Amani Fawaz
Research Associate
Funmi Oyerinde
Project Manager
Haneen Abu Laila
Project Manager
Talal Junblatt
Project Manager
Bana Makahleh
Project Manager
Ala’a Othman
Project Manager
Feryal Ghazi
Technical Project Coordinator
Ban Rashdan
Senior Business Development and Partnerships Officer
Rachel Ogbonna
Business Development Officer and Proposal Writer
Raghad Zayed
Communication, and Business Development Officer
Tayma Ali
Business Development and Communication Consultant
Tareq Mihdawi
Senior Data Processing Supervisor
Mohammad Odeh
Senior Data Processing Officer
Abdullah Bader
Senior Data Processing Officer
Dirar Agha
Data Processing Supervisor
Iyas Al Owaneh
Data Processing Officer
Banan Al Btoush
Data Quality Assurance Officer
Manal Al Hasanat
Data Quality Assurance Officer
Ayat Arabiyat
Operations Manager
Alaa’ Hamdan
Field Manager
Ahmad Sallam
National Operations Coordinator
Hamdan Hamdan
Senior Quality Assurance Officer
Halla Janaydeh
Operations Officer
Rahaf Alalwan
Operations Officer
Alaa’ Kassabieh
National Senior Operations Officer (Lebanon)
Mohammad AlQassas
HR and Administrative Officer
Ala’a Zahran
HR and Administrative Officer
GET IN TOUCH
Reach out to explore how we can grow your customer base to reach more customers, improve performance, and grow your market presence.
CONTACT US
info@mindset-res.com
1, Al Mashrek St., Amman, Jordan
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